Content marketing is basically is a type of marketing that involves the creation and sharing of online material such as videos , blogs and social media posts etc .Social media is a integral part of content marketing . Content marketing is the marketing of content which you make and publish on social media . Today , the content makers are the making hundreds of dollars per month , you can also earn a good amount per month but the fact is that your content should be good and creative. You can also be a good content creator just by knowing some basic skills . Just by knowing some basic skills you could also be a good content writer and earn a handsome amount daily.
SKIILS TO BE A GOOD CONTENT CREATOR
The basic skills you should know to be a good content marketer are given as;
Content creation skills
You should have good content creation skills which you can learn from many social media apps or many people are offering free courses on their websites. You can also buy online courses to enhance your skills.
Even though , it is obvious that only few content creators can create a type of content that will achieve great success for their business. First , content writing is important for your blogs and other important website pages. To improve writing skills and eliminate blunders , a marketer has to learn about grammar. Content marketers need to improve their multimedia content creation skills to connect to their audience. This includes training on how to create a basic visual content such as images or videos . With the help of tools like CANVA its become easier to create these types of content.
Editing skills
Every piece of writing you writes needs to be polished through editing before it comes out great . Even for the people who are expert in writing , it's rare to have a perfect copy in first try.
This is why content marketers need to learn how to edit their content before publishing. So that ,editing ensures a piece of content has been successful in passing across its message to its audience.
Deep understanding of sales funnels
Just like all other marketing channels , the ultimate aim of content marketing is to turn your website visitors into leads and your leads into customers. To achieve this , content marketers use sales funnels which consists of different of the buyer journey. For example these include:
- Top of the sales funnel (TOFO)
- Middle of the sales funnel (MOFU)
- Bottom of the sales funnel (BOFU)
When content marketers have this skill , they can create pieces of content that would turn visitors into leads and leads into customers.
Planning skills
For achieving success with content marketing requires planning. Unlike some other forms of marketing , content creators require time and consistency before you get tangible results.
This means a content marketer needs to create pieces content that fit into a strategy . To create an effective strategy , marketers have to understand their audience's needs and how their pieces of content will meet them. So a content creator should have to learn planning skills . By learning planning skills , marketers can create pieces of content that will contribute positively to all over marketing goals.
Research skills
Research comes into play at different stages of content marketing . First , a marketer has to carry out audience research . This will provide insight into their needs and the type of content that will provoke them to action. Furthermore, content marketers need to research while creating a piece of content. As a result, they can find important pieces of information like studies , surveys, case studies that are available on that topic.
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SEO skills
Search engines are one of the biggest sources of valuable traffic to websites. To capture more organic traffic , marketers need to optimize their content for research engines. And more importantly , optimize their content for keywords that potential buyers are likely to search for.
So that's why marketers should learn SEO skills , especially as content marketing and SEO are closely intertwined.
Content promotion skills
Creating content is one part of the content marketing equation. But content promotion is the other part that few people pay attention to. According to Derek Halpin , marketers should pay 20% of their time in creating content and 80% of their time in promoting it.
By promoting your content to social media followers and email subscribers , you will increase traffic to your content.
Another promotion skill marketers need is outreach. This includes reaching out to influencer who can promote your content to their audience or for guest post opportunities.
Technical skills
To thrive in the present technological age , content marketers need need technical skills . Because executing content creation and promotion effectively requires some important tools.
Steps of content marketing
Build a successful content marketing strategy from scratch in just seven steps;
- Define your goals
- Record your performance metrics
- Gather your data
- Decide on your content types
- Create content
- Distribution
- Follow up for SEO
A good content marketer's mission is to create online materials that will resonate with their users and gain new customers along the way .
Channels to promote content marketing
There are nine channels to promote content marketing ;
YouTube
Instagram
Tumblr
Podcasts
Apps
Wholesome email campaigns
Guest Blogging
Community Publishing.
The average salary for a content marketer is $300 to $1000 monthly.
Great work
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